Our story

The city is a group chat. We made the merch.

PRE–REVENUE makes conversation starters for San Francisco: the coffee that turns into a pitch, the demo that becomes a personality, the afterparty that somehow needs an NDA.

Wear it under an overshirt. Wear it with the jeans you already own. Let the shirt do the opening line.

We are an independent brand. Our campaign portraits are AI-generated satire, not real modeling, endorsements or affiliations. We are not affiliated with Tech Week or any tech company.